Working in close partnership with the Qantas Hotels and Holidays marketing team and Townsville Enterprise, I managed the end-to-end production of a targeted, destination-led campaign. Designed as a limited-time tactical burst, the project aimed to drive domestic bookings by showcasing Townsville North Queensland as a gateway to reef and rainforest adventures.

I developed and presented multiple concepts to key stakeholders, ensuring flawless alignment with Qantas Loyalty brand guidelines while prominently highlighting the core Hotels and Holidays value proposition.

Following concept approval, I led the flawless execution of the creative rollout from concept to final output across airport out-of-home, social media, web assets, and animated email headers. Leveraging advanced experience in Adobe After Effects, I produced complex motion outputs that evolved standard brand templates. By carefully applying masks and null paths, I created seamless animations featuring sliding brand shapes to reveal expansive destination photography and impactful headlines, resulting in a highly engaging digital experience that supported both brands' commercial objectives.