As a freelance Senior Graphic Designer within the Qantas Loyalty Studio, I focused on driving engagement for diverse retail clients and loyalty programmes. My role involved translating varied marketing objectives into compelling digital assets across email, social media, and press. This required close collaboration with marketing managers and stakeholders, ensuring every deliverable maintained brand consistency across distinct loyalty products.

I delivered a wide array of digital campaigns across the various verticals of the Qantas Frequent Flyer programme. This included static and animated eDMs, engaging social media campaigns and magazine adverts.These projects consistently ensured visually compelling, on-brand assets, effectively communicating offers and benefits, thereby enhancing loyalty programme engagement and maintaining Qantas's strong brand reputation in the retail space.