https://www.hayleebruce.com/home daily 1.0 2025-05-30 https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/3e7e15a4-53d4-4694-bef9-b017e8288f5d/headshot_hayleebruce https://www.hayleebruce.com/contact daily 0.75 2024-07-11 https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/f27e443d-099e-42fb-8b4e-18bc06aa5052/Logo_R5_Designer+COL.png https://www.hayleebruce.com/work daily 0.75 2025-06-01 https://www.hayleebruce.com/work/flkitover-rebrand monthly 0.5 2024-05-31 https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/3ff0a9d1-7062-49a2-8d93-9d136ac38767/FLKitover_Brand+Mockups_Website.jpg Work - FLK it over rebrand https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/4aab47a7-f42a-472a-8cc0-c7aed511e0a6/Pillars.jpg Work - FLK it over rebrand https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/264eabf3-36d8-4b34-92d1-340e43c614d1/Home+page.jpg Work - FLK it over rebrand https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/7ba5aed7-e4ea-4d31-a2a4-d30bc08bf8a4/Moodboard.jpg Work - FLK it over rebrand https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/748aa41f-8344-4231-b0a9-8a175461ef86/FLKitover_Brand+Mockups_Business+card.jpg Work - FLK it over rebrand https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/50953121-332e-4f43-a36d-c2f8e2b48e9a/FLKitover_Brand+Mockups_Sales+Deck.jpg Work - FLK it over rebrand https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/828e2d55-685f-4cb7-a6f6-6c964f5e776f/FLKitover_Brand+Mockups_Flyer.jpg Work - FLK it over rebrand https://www.hayleebruce.com/work/npm-rebrand monthly 0.5 2024-05-31 https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/04e11e94-1622-4c02-947f-ef49dddab928/NPM_existing+website.jpg https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/56b4929d-bb2b-4c2c-91aa-988bb9ffbca0/NPM_Current+brand.jpg https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/18089cd7-13ef-4f28-9f12-ada65567a64a/NPM_Competitor+audit.jpg Work - NPM rebrand Comprehensive brand audit of direct and indirect competitors reveals the visual space for the NPM rebrand occupy https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/318478a0-7d38-4957-b3ef-f9e2199bff59/NPM_Website+mockup.jpg Work - NPM rebrand https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/539f7af1-b441-4bfd-8cd9-23f74947bb29/NPM_Brand+Mapping.jpg Work - NPM rebrand Four design directions were identified for more exploration https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/c1700fc9-78d1-4ce1-99cd-4ad9e3464140/Brand+Mockups_OOH.jpg Work - NPM rebrand https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/58da9c84-1a7e-4fe1-bdcd-945c7e20b763/NPM_Brand+Pillars.jpg Work - NPM rebrand Barriers to growth were flipped to create the brand pillars that the strategy and creative would rest on https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/4e5dc9a4-4c70-4224-962d-90d1c4374e30/NPM_Home+page.jpg Work - NPM rebrand https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/e97eb282-4cf0-4fce-bbee-d5b80d6f3818/NPM_moodboard.jpg Work - NPM rebrand Brand direction 1: Make it happen A solid and straightforward direction that reflected the construction origins of the business and project strength as NPM moved into new growth markets. https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/3a7ab2ad-6d5f-4b8f-b149-68cc98558aa4/NPM_Webpages.jpg Work - NPM rebrand https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/a2f50ce3-0d5d-471e-bca1-d2796c56a594/NPM_Brand+Direction+2.jpg Work - NPM rebrand Brand direction 2: Designed, Delivered, Different Breaking from the construction and design mould with bright colours and organic shapes. https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/5f55bc56-0d39-4e25-a8c4-343332828ce4/Brand+Mockups_Magazine.jpg Work - NPM rebrand https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/596c22c2-a12b-485a-a306-c607f6d59f8c/NPM_Brand+Direction+3.jpg Work - NPM rebrand Brand direction 3: Places for people Focusing on both the client and end user of the projects, this softer and humanistic reflected NPM and CREO's brand purposes. https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/34a75c26-33c0-4ab8-9593-f7b2407a30a0/Brand+Mockups_Business+Cards.jpg Work - NPM rebrand https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/9ad209c8-71d7-4ad4-966a-e0e0d115e555/NPM_Brand+Directions.jpg Work - NPM rebrand Three brand directions and what they present to the market https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/1bc1cab0-75ca-4f96-847f-d1ba3bb6cb7c/NPM_Linkedin+Carousel.jpg Work - NPM rebrand https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/d75b97cd-3e0e-4a7e-8352-a13292d77e8a/NPM_Social+Media.jpg Work - NPM rebrand https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/e9d32705-0e7e-49f5-96a4-db23555c7846/NPM_Employee+welcome+pack.jpg Work - NPM rebrand https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/e44f9177-f678-4673-a012-98b3bb971082/Brand+Mockups_Tote+bag.jpg Work - NPM rebrand https://www.hayleebruce.com/work/creo-rebrand monthly 0.5 2024-05-31 https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/abd8a9fa-aa33-4d11-98e1-3f157a578881/CREO_What%27s+not+working.jpg https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/21129f2b-d91b-4d4a-9833-4c3bff49c178/CREO_Existing+website.jpg https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/669109ec-76c7-434f-ba15-68dcc23fd699/CREO_Website.jpg Work - CREO rebrand https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/a5e09780-2000-4faa-a3f8-12409e34c356/CREO_Brand+Direction.jpg Work - CREO rebrand https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/b6c3a143-ab56-4b00-807a-b687b167d355/CREO_Webpages.jpg Work - CREO rebrand https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/cf092c19-2076-4368-8c0b-cfd68b91f450/CREO_Moodboard.jpg Work - CREO rebrand https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/b72baa9e-b0dc-4c37-a255-23eab934953e/CREO_Home+page.jpg Work - CREO rebrand https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/4f527ca0-7a24-4325-b8ad-a0d389de143c/Brand+Mockups_Magazine.jpg Work - CREO rebrand https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/7741a081-ca62-47ee-b7a1-dd4d53a1f78f/Brand+Mockups_OOH.jpg Work - CREO rebrand https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/3c690755-6046-4e4f-be27-f087aa36f803/CREO_Linkedin+Carousel.jpg Work - CREO rebrand https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/88d621f8-0e41-491e-8391-12b59842fe79/CREO_Social+Media.jpg Work - CREO rebrand https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/cbfda108-7f02-4cba-aa51-5424a9efaf45/Brand+Mockups_Business+Cards.jpg Work - CREO rebrand https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/88ecb96a-856d-497a-bbdf-289b9b70fcc0/Brand+Mockups_Tote+bag+2.jpg Work - CREO rebrand https://www.hayleebruce.com/work/nbn-bringiton monthly 0.5 2024-06-02 https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/1717135723767-3YC9TP399TVKN915H7K9/nbn-press-connect_1.jpeg Work - nbn 'Bring it on' campaign https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/d2a1fa2b-aa95-4e09-a64a-be5c662eaad4/nbn_Billboards.jpg Work - nbn 'Bring it on' campaign https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/e4193fbc-9624-4511-88cf-9bd136e1a8a1/nbn_Press+ads.jpg Work - nbn 'Bring it on' campaign https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/f43b8990-45a1-4ab9-9190-17d81399303a/nbn_Bus-sides.jpg Work - nbn 'Bring it on' campaign https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/800ae0c7-fcef-496b-ade4-5ef38337790f/nbn-press1.jpeg Work - nbn 'Bring it on' campaign https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/31a328a1-465a-4ec4-96c3-4e0e08e77729/nbn-press2.jpeg Work - nbn 'Bring it on' campaign https://www.hayleebruce.com/work/invesco-emea-campaign monthly 0.5 2024-06-03 https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/38c2ec34-65cb-4479-8203-e23f045b7b06/Invesco_EMEACampaign_Magazine+FPC.jpg Work - Invesco EMEA brand campaign https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/55584322-95a2-4243-afc4-07480bf0e091/Invesco_EMEACampaign_German+display.jpg Work - Invesco EMEA brand campaign https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/9cccc62c-6e66-4a99-8296-d42345188a99/Invesco_EMEACampaign_Display+ads.jpg Work - Invesco EMEA brand campaign https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/6a32bd27-a14f-4b0b-96d1-2d4f4a19ec59/Invesco_EMEACampaign_Spanish+display.jpg Work - Invesco EMEA brand campaign https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/3483b996-b0ae-4c22-a92b-008eff6115bf/Invesco_EMEACampaign_Press+ads.jpg Work - Invesco EMEA brand campaign https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/f755ced4-5c43-4c0c-a8ec-3e01677b9f14/Invesco_EMEACampaign_Italian+display.jpg Work - Invesco EMEA brand campaign https://www.hayleebruce.com/work/invesco-nest-reports monthly 0.5 2024-06-03 https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/151907e9-5e83-4d33-a894-55adeab3e723/Invesco_Nest_Report+1+cover.jpg https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/50365068-918c-4432-8c35-5321e0260fe1/Invesco_Nest_Report+1+cover.jpg Work - Invesco-Nest Reports https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/cab00a8f-6854-4057-8bff-eedffedb336f/Invesco_Nest_Report+2+cover.jpg Work - Invesco-Nest Reports https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/605e36c9-c103-4455-bb78-cb54224d7567/Invesco_Nest_Report+1+pages.jpg Work - Invesco-Nest Reports https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/a68635e9-88e7-49f0-9a5e-207fb99ae12f/Invesco_Nest_Report+2+pages.jpg Work - Invesco-Nest Reports https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/af4b513a-8c04-4a3a-a850-e7322ff80341/Invesco_Nest_Report+1+Page+B.jpg Work - Invesco-Nest Reports https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/d8e67d5a-385e-4441-9e9a-00afb0249462/Invesco_Nest_Report+2+Page+A.jpg Work - Invesco-Nest Reports https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/bc382dc4-ebb1-4441-965b-f3828707b5d1/Invesco_Nest_Report+1+Page+A.jpg Work - Invesco-Nest Reports https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/75708178-1cab-4c76-9473-7b4f43da36db/Invesco_Nest_Report+2+Page+B.jpg Work - Invesco-Nest Reports https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/0a5491da-89b1-4991-9c1a-43e646d3917b/Invesco_Nest_Report+1+Page+C.jpg Work - Invesco-Nest Reports https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/5795a7f7-f249-469c-873e-73ac0c9d223c/Invesco_Nest_Report+2+Page+C.jpg Work - Invesco-Nest Reports https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/92378598-4ac5-4353-9511-11794a124a1b/Invesco_Nest_Report+1+ads.jpg Work - Invesco-Nest Reports https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/19be6b36-b4f0-40aa-815e-a0114ae0d70b/Invesco_Nest_Report+2+ads.jpg Work - Invesco-Nest Reports https://www.hayleebruce.com/work/spire-brand-campaign monthly 0.5 2024-07-05 https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/fe962045-6b61-498b-ae6d-76bea330a9d0/Spire_DM.jpg https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/1720157438253-Q4EMG3BY2ZHATULQ4OTW/Spire_Outdoor.jpg Work - Spire Healthcare Brand Campaign https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/fe962045-6b61-498b-ae6d-76bea330a9d0/Spire_DM.jpg Work - Spire Healthcare Brand Campaign https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/b88dbc85-fcce-4612-8a01-ac543a34a2e0/Spire_Print+ads.jpg Work - Spire Healthcare Brand Campaign https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/be85c652-0231-4e4b-9a62-5604fdcaeb75/Spire_Press+Ads.jpg Work - Spire Healthcare Brand Campaign https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/ea2491e0-c3c3-47cd-ae01-18f2f59f9306/Spire_Brand+Guidelines.jpg Work - Spire Healthcare Brand Campaign https://www.hayleebruce.com/work/qantas-airline monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/1da615a0-0947-4bcc-b53a-cc02485d8dab/qantas-airline_paris-press.jpg Work - Qantas Airline International Traveller magazine advert https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/0b5f5ed2-643e-443e-8d4c-8a8248890cc1/qantas-airline_slavery-report.jpg Work - Qantas Airline Modern Slavery Report 2024 - Interactive PDF https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/b8b47d9a-f748-411a-92a7-59d002caa40e/qantas-airline_invitation.jpg Work - Qantas Airline Board farewell invitation https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/e17a770d-826f-4852-85e3-81f40388d7c6/qantas-airline_qbr.jpg Work - Qantas Airline Qantas Business Rewards postcard https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/e202c4aa-d089-472b-9076-8b57cf18621d/qantas-airline_nt-press.jpg Work - Qantas Airline Territory Q magazine advert https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/cf3e96bf-5aaa-482e-9843-bfb2834b94b9/qantas-airline_risk-factors-cards.jpg Work - Qantas Airline Risk Factors playing cards https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/775c62d1-b384-48d0-80a3-d58fc1280691/qantas-airline_service-principle-cards.jpg Work - Qantas Airline Conversation cards for managers https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/0d663954-0d82-4e72-aadd-2060c27c6a43/qantas-airline_za-trade-flyer.jpg Work - Qantas Airline Digital trade flyer for South African market https://www.hayleebruce.com/work/qantas-loyalty monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/6b6edc3d-2721-4460-8f12-2a5154950365/2012110424_QMP_Winter_Warmers_Design_May_2025_eDM_Header_01_V1.gif https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/a83fa8d1-8a46-41ff-b287-da0f759477b3/animation+copy+2.gif https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/5473c7ea-e16b-4974-9eb4-d955adf5042e/animation+copy.gif https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/72e2c6c7-0971-439c-923d-551e678c0645/animation+copy+3.gif https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/17c50d03-9031-45a6-913d-d8f963427820/2006338457_MM_Program-AU_Cross-Sells_WC-28-April_1360x612_01_V2.jpg https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/e4c0c326-97a8-498e-ba21-a22d520fd13a/qantas-airline_soa-qbr.jpg https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/9438f999-8b44-41cf-9e53-e96a32ab0607/qantas-loyalty_soa-points.jpg https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/ff0b1b9e-8447-45e2-98df-e818202acbde/2003145170_QM_QPay-May-Competition_Campaign-Assets_Apr-2025_08_Social_1300x1300_01_V1.jpg https://images.squarespace-cdn.com/content/v1/66580d1a19d04e673f2c0526/4fcef422-e848-4cf7-9cc6-21225b828e8e/2014618137_QW_June-Shiraz-Campaign-NL_Edm-Assets_May-2025_eDM-Header_1360x800_V1.jpg